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Aluminar Research

Applied intelligence. Accountable outcomes.

Marketing measurement
that Finance trusts across every channel

Stop guessing which channels work. Get Finance ready measurement with true ROI insights.

Used by finance leaders at DTC brands to reallocate budgets within weeks.

–18%

steady-state CAC

+12%

revenue lift

2-week

time-to-first read

Anonymized results; figures will be updated with verified data

What we do

Company-wide measurement programs that Finance accepts
from foundation to ongoing optimization

🏗️

Foundation — Company-wide Measurement Program

2–4 weeks

Audit taxonomy & data quality; design MMM + test plan; event schema; power/MDE; success criteria.

Outcome: A go/no-go and a realistic lift target by channel.

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Implementation & Pilot

6–8 weeks

Build MMM (Robyn/Meridian-style), run staggered geo/time/user tests, calibrate with synthetic control; route events server-side.

Outcome: Reallocation recommendations with uncertainty bands.

📈

Ongoing Optimization & Finance Reporting

monthly

Mix optimization, weekly reallocations, creator-level reads where relevant, quarterly CFO-grade readouts.

Outcome: Steady-state ROI improvements documented for Finance.

Channels We Cover

Unified measurement across your entire go-to-market mix—from creators to search to lifecycle

👥

Influencer/Creator

Organic + whitelisted boosts

🔍

Paid Search & Shopping

Brand/non-brand; PLA

📱

Paid Social & Display

Programmatic advertising

📧

Email/CRM & Lifecycle

Customer lifecycle management

🤝

Affiliate/Partnerships

Partner network programs

📝

SEO & Content

Organic search & brand content

📺

OTT/CTV

Connected TV & streaming

📮

Direct Mail

Physical mail campaigns

Custom configurations available for enterprise clients with specialized channel requirements

Our Approach

A systematic methodology for measuring incremental impact with statistical rigor

1

Discover & Instrument

Intake, tracking plan, link routing, code registry, compliance.

2

Design & Run

Staggered rollouts, time-slot instruments, geo contrasts; paid amplification toggles when applicable.

3

Decide & Reallocate

Lift Cards with uncertainty bands → scale/hold/kill rules; weekly budget moves.

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Method:We deploy advanced causal inference methods tailored to each channel's data characteristics, combining experimental design with observational approaches to deliver statistically robust incremental measurements.

Results

Anonymized outcomes from recent pilots

Large e-commerce marketplace (APAC)

Company-wide MMM foundation and channel reallocation framework

Finance ready dashboards and reporting

Beauty DTC

Reallocated 27% of budget across search, affiliate, and creator

–16% CAC_inc in 6 weeks

Fitness accessories

Scaled 3 of 14 creators; improved branded vs non-brand search mix

+10–14% ROAS_inc

Anonymized outcomes from recent pilots; methodology footers kept short per requirements

Contact / Intake

Tell us about your channels and stack. We'll return a concrete go/no-go on whether a pilot can meet power/MDE and produce reallocatable guidance.